Interview 1:
The first person
I interviewed is one of my friends, she’s a senior in high school. She drives and
pays for her own car insurance. She informed me that she never looked for this
information until recently, only because she had a rate increase and was very upset
about it. She only called her insurance company to find out what was going on. Once
they advised her of what happened, she feels like she should have been told all
this prior to even getting insurance. Price and quality matters most to her in
terms of insurance, so she doesn’t mind paying for higher premiums now because
she doesn’t want to leave the company. If the course was available she will
probably take it online. She feels this product and service will greatly help
drivers become more aware of their driving habits, in turn decreasing claims
and minimizing rate increases.
Interview 2:
The second
person I interviewed was a lady aged 28. She is currently a nurse and pays for
her own car insurance. She knew about the reasons behind rate increases. She
told me she found this out a couple of years ago when her rate increased after
the hurricane, she Googled and called her insurance company about the increases
and learned about why that occurred. She told me Google is very vague about these
reasons, therefore, she believes that having an online course would be beneficial,
she even said she would love the course to be available to her children one
day.
Interview 3:
The third
person I interviewed was an elderly man. He informed me that he knew of the reasons
insurance companies increase their rates. He stated he found this out through
the internet but did not specify which websites. He also stated he called his insurance
companies before about the increase. Once I asked him if the course would be beneficial,
he stated that it would be, but he still does not agree with how the insurance companies
handle the situation, and that drivers should never be placed in this situation
in the first place. Overall, he said he would want his grandchildren to
eventually learn about how it works, but still thinks that it is ridiculous
that he must pay for other people’s mistakes.
When I first heard about your product, I definitely thought that this should be marketed to younger individuals and you even said that in your first Buyer Behavior analysis. It's cool to see that your interviews reflect that because the elderly man wasn't really interested but the other two were. I'm glad you're unearthing this problem in our society and coming up with a solution that will target the young people so they can be wiser later on in their lives.
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