The book I chose
for this assignment is The Art of Social Media:
Power Tips for Power Users, Guy Kawasaki. I chose this book because the
title seemed very interesting because it directly applies to how our society is
today, everything is based on social media, so I wanted to see what the power
tips were. Right off the bat, this book’s theme is of course inspiring and motivational.
This
book title is self-explanatory, it is a guide on how to strategize social media
and build a platform to benefit your business. This book goes into dept when it
comes to advice, such as speaking about how to build your foundation,
optimizing your profile, how to attract more followers, and even how to become
effective in communicating with your social media. This book directly relates
to this course because this knowledge is important to know in order to have a
successful business in today’s society. Based on this book, an exercise I would
create would be to “create” a social media profile for your product. This wouldn’t
have to be an actual website, it could just be a layout or design of a profile
to see what the student’s page would look like. There wasn’t much of a “aha”
moment, but the entire book taught me more than I expected. I thought I knew a
lot about social media since our generation is so social media based but
learning how to attract consumers from a business point of view really
interested me.
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